GTM Readiness Scorecard

Score the four layers separately rather than judging the whole thing at once: targeting, pipeline tracking, message, and cadence. A go-to-market is ready to scale when all four exist as written-down systems rather than habits, which in practice means you could name 20 ICP-matching companies without researching, every open deal carries a next step from the last week, your first cold touch leads with an offer rather than a meeting ask, and outbound goes out on a schedule someone other than the founder could run. This scorecard asks twelve yes-or-no questions across those four layers and returns one of three tiers.

Zero to four is No System: pipeline runs entirely in the founder's head. That is normal before any systems work, not a judgment, but every lever is unbuilt. Five to eight is Early: some structure exists but it is inconsistent, usually one or two of the four layers are solid and the rest are missing. Nine to twelve is Systemized: a real operating system exists and the gap left is optimization rather than foundation.

Each question maps to a real, binary gap, and weighting them differently would imply a precision this scorecard is not built to have. One point per yes, twelve points possible. The useful output is not the number, it is which specific questions you answered no to.

No. The scorecard runs entirely in your browser: there is no account, no email gate, and no request that carries your answers off the page. Reloading the page clears everything, because nothing was ever written down. If you book a call from the results, the tier and the list of gaps travel in the link so the conversation can start from them, and you can see exactly what that link contains before you click it.