Fundamentals
Start here if you haven't done this part yet.
ICP Definition Worksheet: how to define yours in 30 minutes
A 30-minute worksheet to pin down exactly who you're selling to, before another dollar goes toward people who were never going to buy.
Read guideSOC 2 people-ops readiness: the checklist enterprise buyers actually check
The specific HR documentation enterprise security reviewers look for, mapped against SOC 2's Trust Services Criteria.
Read guide1099 vs W2: driver and agent classification risk
Where the 1099 line actually sits for drivers and agents, including the CA-specific AB5 test.
Read guideLead-response speed: why 5 minutes decides who gets the job
Why the first five minutes after a lead comes in decide who gets the job, and how to close that window.
Read guideHR bench coverage during parental or medical leave: what a 4-month handoff should cover
What a four-month People-function handoff should cover, so payroll, benefits, and HRIS don't stall while someone's out.
Read guideThe Messaging OS: five things your homepage has to state outright
The five things strong B2B messaging states outright, and how to check your own copy against them.
Read guideBuild
The systems themselves, step by step.
CRM setup for a pre-seed team: Attio vs HubSpot vs nothing
An honest setup-time comparison for a team that hasn't hired a RevOps person yet.
Read guideComp banding and leveling for a 10–35 person team
A practical banding method sized for a team too small for a comp consultant and too big to wing it.
Read guideGoogle Business Profile optimization for multi-location businesses
The GBP fixes that actually move multi-location visibility, not the generic checklist.
Read guideThe review and referral system: a step-by-step build
Turning finished jobs into reviews and referrals, without annoying the customer.
Read guideMulti-location handbook and manager training, standardized
How to standardize a handbook and manager training across locations and still stay compliant state by state.
Read guidePlaybook
Longer sequences, run end to end.
The GTM systems audit: what a Growth Sprint actually builds
What a Growth Sprint actually builds, laid out as a self-audit you can run before you ever book a call.
Read guideThe outbound playbook for a founder who's never hired an SDR
How to run outbound yourself, credibly, before you're ready to hire one.
Read guideThe 90-day people function playbook for Seed startups
What a Seed-stage startup's first 90 days of People ops should actually cover.
Read guideThe dealer and distributor expansion playbook
How a manufacturer finds, vets, and onboards new distributors without a dedicated channel team.
Read guideFlagship
The one that ties People and Growth together.
The People + Pipeline Systems Audit
Why hiring and growth problems are usually one problem wearing two costumes, and a six-question audit you can run on yourself.
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